Meet Sami Said, the owner of Emanuel Inc. a network of approximately 40 stores in the Seattle area. After earning an engineering degree in Egypt, Sami came to America in search of religious freedom. He quickly gravitated to the retail fuel industry and discovered simple ways to increase volume.
Sami’s strategy revolves around cleanliness and targeted merchandising. By inspiring employee pride and leveraging retail technology, Sami’s footprint has seen exponential growth over the last two decades.
Why is it that two gas stations can be located across the street from each other, yet one business far outperforms the other? What are the secrets that put growth into overdrive?
Sami lets us in on the successful formula that helped him grow from one small store outside Seattle to a growing network of gas stations along the Puget Sound.