Breeze Thru Markets is a small, locally based convenience store chain in Cary, North Carolina.
The brand thrives on data and trends to give customers a big brand experience with a neighborhood feel. From self-checkout kiosks, to Bitcoin machines, to locally-sourced food, Breeze Thru competes with large retailers by providing services people need that can’t be found conveniently anywhere else.
Breeze Thru doesn’t take equipment purchases lightly.
When Mark Smith, Vice President of Retail, chooses a Point-of-Sale system, he is playing a long-game strategy.
Breeze Thru knows how to impress a customer, but those wow-factors are all based on data and practicality.
Passport Express Lane self-checkout system is one of those practical wow-factors.
When Breeze Thru takes over a store, they don’t just put up a new sign and give it a number.
When this brand takes over, they essentially tear the store down to bring it back up to speed. We’re talking new Encore 700 S fuel dispensers, new Passport POS systems and other technology.
Breeze Thru Markets’ strategy involves catering to customers, listening to the community, and finding that elusive sweet spot.
“We’re in a marketplace full of all the big guys,” says VP of Retail, Mark Smith. “We have to be better at things than other folks in order to get our niche.”
All Breeze Thru stores feature Gilbarco Encore 700 S fuel dispensers and Passport POS systems. Some stores also feature Passport Express Lane self-checkouts along with Express Ordering for food service.
“The pumps are very stable. You’ve got state-of-the-art everything, but you’re at a price that a company our size can afford,” Smith said.
Nowadays, people don’t ask “if” a C-store offers food. Instead they ask, “how good is your C-store food?”
A large part of Breeze Thru’s brand-building strategy starts in the kitchen. Instead of trying to match the big brand menus, Vice President of Retail, Mark Smith and his team are creating a different kind of reputation.
Breeze Thru Markets may look like clean, upscale convenience stores, but really – they’re retail laboratories.
When’s the last time you saw a bitcoin machine in a C-store, or a self-checkout kiosk? Both of those technologies are running in Breeze Thru Markets right now. They’ve also discussed eight-foot long pet sections and even dog washes.
Breeze Thru was already obsessed with cleanliness. With COVID-19, they’ve taken it to another level.
As an essential business during the nationwide lockdown, Breeze Thru has taken on new measures to protect their customers, employees, and their business.